Ordering your first run of branded tea bags feels like a single purchase, but it is really a chain of hand-offs that starts long before a machine is switched on. A contract manufacturer, or co-packer, supplies the line, the operators and the food-safety system; the buyer supplies the product idea and the brand. Here is the whole flow, from the first brief to the pallet leaving the dock.
What a tea bag co-packer does, and what it leaves to you
A tea bag co-packer turns loose blend into finished, packed bags on its own equipment: receiving and storing the blend, setting the machine to the agreed grammage, running string-and-tag bags, wrapping each bag in an envelope, boxing and preparing the goods for dispatch. What it does not do, as a rule, is invent your product. The buyer brings three things: a blend or a written specification of one, the artwork for tag and envelope (or a brief for it), and a clear target market, because the market decides labelling language, unit count and permitted claims. Some co-packers, TeraVella among them, will also quote a blend from their own range, such as herbal teas like sage, chamomile, linden, peppermint, thyme and fennel, fruit teas, or black and green tea, but what reaches the shelf is your decision.
The brief: blend, grammage and target market
A usable brief fits on one page. Name the tea type and whether you are supplying the blend or asking the co-packer to source one. State the grammage per bag; 1.5 to 3 g is a common range for herbal and black tea bags, for example, and string-and-tag machines are typically adjustable within a band like that. Add the bag count per retail box, then describe the target market: country, retail channel (supermarket, e-commerce, food service) and language requirements. The same herb can carry a different permitted declaration in different countries, so check labelling with a regulatory adviser or the competent authority for your market; a co-packer will flag questions but does not take over the brand owner's legal responsibility.
Tag, string and envelope artwork
Three printed surfaces carry your brand: the paper tag on the string, the individual envelope around each bag, and the outer retail box. Tags are small and print in limited colours, so keep them to logo and variety name. The envelope does the heavy lifting: it protects the bag from moisture and aroma loss and carries product name, ingredient list, net weight and origin. Ask the co-packer for die-lines and print specifications before you brief a designer, and settle who supplies the printed materials. Under a private label arrangement the co-packer delivers the packed product in your artwork; whether design support is included is confirmed at quotation.