Russia is one of the largest destinations for Turkish food in the world, and the trade has a long history behind it: an agricultural and food export flow of around 1.9 billion US dollars in 2024, the second-largest market for Turkish fresh fruit and vegetables, and an established wholesale culture that already knows Turkish dried fruit, sweets and hazelnuts by name. For a supplier the question is not whether demand exists, but which parts of that demand suit a boutique, documentation-led operation — and the answer points clearly toward dried, processed and packaged goods.
Where the demand is concentrated
Dried fruit is the anchor. Turkey's dried-fruit exports reached about 1.85 billion US dollars globally in 2024, up 15%, and Russia is among the principal buyers of dried apricots, figs, raisins and mulberries, with no meaningful domestic production and a growing healthy-snack trend pulling demand from packers, confectioners and marketplace sellers. Hazelnuts follow the same logic: Russia's confectionery and chocolate industry depends on imported nuts, and Turkey — the world's largest producer — is among its main sources. Olive oil is a documented growth story, with Turkish exports to Russia reaching a record of roughly 8 million US dollars in 2024 as supply from other Mediterranean origins became harder to source. Tomato products form a large industrial line, with Russia accounting for about 36% of global canned-tomato imports and raising its quota for Turkish tomatoes to 600 thousand tonnes. Turkish delight, halva, tahini and pişmaniye are established enough that major Russian B2B platforms run a dedicated "Turkish sweets wholesale" category, while bay leaf and thyme rank high in Russia's spice import structure and herbal and fruit teas are a rising segment of the tea market.
What has changed in buyer behaviour
Two shifts matter for a supplier reading the Russian market today. First, private label: retail chains and marketplace sellers on platforms such as Wildberries and Ozon are actively looking for private-label suppliers with flexible order sizes, which aligns directly with the private-label packaging TeraVella already offers for dried fruit, tea and natural cosmetics. Second, demand for natural cosmetic ingredients has grown as domestic cosmetics manufacturing expanded — more than 3,600 essential-oil import shipments were recorded between mid-2024 and mid-2025, and Turkey holds around an 8% share of the glycerine-soap import market, among its top three suppliers. Rose water, essential oils and olive-oil and laurel soaps sit squarely in that opening.